Managing Media and Communications (download pdf)
A 2-day workshop with extensive use of case
studies and role plays, aimed at managers and employees who might be exposed to,
or be called upon to communicate with external audiences, including journalists.
This course helps participants understand the potential external audiences,
prepare clear consistent messaging and deliver a professional response in a
press interview situation.
We use little theory and lots of practice, with active feedback, discussion and
exercises.
- External audiences of the organisation
- Understand the media landscape
- Your communications objectives
- What are the journalist's objectives?
- Handling issues
- Gaining intelligence from media coverage
Benefits
- Understand the importance of planning - even for the unknown
- Reacting correctly to a specific situation and journalist
- Defend the reputation of the organisation
- Set up a best-in-class response team for crises situations
- Being prepared to handle media
- Understanding the importance of the Internet in communicating with
stakeholders
- Learning from past experience and mistakes